Why is summer a great time to take your business to another level? There is never a negative time to enhance your company, but summer supplies many unique opportunities. Here are four actions to improve employee engagement and boost your main point through the warmer months.
1. Take the time to consider and reflect, check-in, and plan ahead
Most people are trained to consider and work centered on school schedules from when they are very young. Now that it is summer, you can use those years of training and take some time to pause and reflect. Everyone requires a mental break sometimes—your clients might even be away on holiday this year. The sunshine puts you in an improved mood, and positive vibes enable you to create a better and more productive work environment.
Summer represents the halfway point of the year, making it the perfect time for a change of pace. Just like a teacher usually takes those summer days to develop the curriculum for the next year, you can also utilize the time to plan ahead. You may want to take the chance to conduct a complete audit of your business and pivot as needed. It may also be a good time for you to sit down with your personnel individually, do work reviews, and plan out the next steps for development.
2. Experiment with services, services, displays, and promotions
Despite the success of your business, there is always room for improvement. Thus, your team should continuously search for new potential enhancements to experience any extra time they may have during slower business months. Try out new processes and technology, like a project management system or database, to better organize your business information.
If you possess a seasonal business, like a motel or boutique by the ocean, you can capitalize on the excess foot traffic, summer trends, and disposable income from tourists and those on vacation. Put your marketing and public relations efforts into overdrive: Conduct summer specials, have vacation-themed print advertising, and consider launching new offerings in high demand right now. If you have merchandise that didn’t sell well in other seasons, you can strategically tie them into popular summer items and promotions. Here are a few examples to have you started:
- Bikinis and swim trunks
- Sunblock and insect repellent
- Climate-appropriate apparel for several ages
- School supplies for the coming season
- Barbecue catering
- Pool maintenance
- Summer camps for children
- Ice cream shop
- Jet ski/water activity equipment rental
- Beach yoga classes
- Surfing lessons
If you are trying to expand your team, you might want to search for students who’re home for the summer. Additionally, if your competition is on holiday, you might want to try to grab their slack and target their customers.
3. Catch on side projects and tasks
You don’t want your employees sitting around doing anything through the slower months. If you learn your team has ample spare time, you should make the most of it by giving internal training and asking your employees to execute research tasks, such as looking at new vendors to help your business save money. Furthermore, you can take some time to help significantly new employees adapt to your business operations. It’s also possible to wish to schedule business coaching sessions to check out your strengths and weaknesses, improve your time management skills, and add more value to your bottom line.
4. Host a celebration or getaway for clients and employees
You might want to host a celebration through the warmer months to boost employee engagement and enhance your client relationships. If scheduling is a problem, you can implement walking or picnic meetings instead. Depending on your industry, the summertime months may also be a good time of year for you to organize a business retreat.
So, why is summer a great time to take your business to another level? While your focus should always be to scale your business every day of the year, the warmer months can serve as the perfect time to reevaluate what is working, have reviews with employees and clients, and launch new offerings and marketing campaigns.