Five things women should know before beginning a business.


Evaluation: here’s how aspiring women business homeowners and entrepreneurs may overcome the problems and issues they face

Entrepreneurship has traditionally been associated with guys and was once regarded as an application of masculinity and a “guys only” career. In decades removed, some also said that entrepreneurship expected high quantities of testosterone.

Though this might now seem absurd, that old-fashioned association of entrepreneurship with guys and all their embedded assumptions may present issues for anyone contemplating entrepreneurship who does not fit the perfect picture of the guy entrepreneur – namely, women.

I’ve done 35,000 hours of research and interviewed 300 girl entrepreneurs at several points of the journey. It’s apparent that entrepreneurs, irrespective of gender, face such universal issues as financing, developing a client foundation, and growing the business enterprise, to name just a few.

Here, I’ve distilled my research into five things potential women entrepreneurs should be familiar with as they try to understand the pitfalls. For those women who do opt to become entrepreneurs, they’re placed within contemporary entrepreneurial discourse, including traditional media, as a discrete and separate class with their very own brand – “girl entrepreneurs,” “mumpreneurs,” “mompreneurs,” or “lipsticks entrepreneurs.”These specific classifications ensure that there are average entrepreneurs (men, household clubs, partnerships) and then, separate from their website, there are women.

Don’t be afraid to state, ‘I am an entrepreneur.

Women, in many cases, are reluctant to maintain their entrepreneurial identity. Most of the women I’ve caused refer to their “late business”! This reluctance is significant as “owning/claiming” is an essential first step in making a credible entrepreneurial identity (i.e., being observed by stakeholders as entrepreneurs). Women need to be daring and not be afraid to state, “I am an entrepreneur” when asked what they do for a living.


You’ve permission to begin a business.

Given that women frequently find it too difficult to see themselves as entrepreneurs. Some feel they require permission to be one, my critical message is to be aware that you don’t have to hold back, and soon you get a diploma, get ten years’knowledge or reach some other self-prescribed landmark before you can be an entrepreneur – do it. Do not delay until you’ve all your ducks beautifully in a row. Instead of awaiting permission, the best time, and proper conditions, get ready to act. Just get it done!


The quick acceleration of electronic technologies is reshaping areas and cultures globally. In Ireland, whether you are a student, a worker, a customer, a business head, or only an observer, it seems that many people are talking about ‘digital.’ As the recent Covid-19 pandemic indicates, electronic technologies help new business types for every single industry. Regardless of your organization’s thoughts, if you are not setting up electronically or with electronic at heart, think about why not. Instead of getting stuck on the tech versus nontech separate, broaden your horizons by considering different quantities of tech.

You’re your network

The network is an essential intangible reference for just about any entrepreneur. As well as being a source, it is also an ability and, like any skill, practice makes perfect. Nevertheless, it is essential to be aware that when it comes to networking, as individuals, we tend to group towards PLU (people like us), in other words, homophily. When producing your networking training approach, try to identify breaks in your network and ways to load them. One way to load such gaps may be to become listed on a specialist network.

There is a debate regarding what’s most useful for girls, i.e., women networks versus combined networks. My research indicates the importance of women’s just networks when starting, as they are great for self-confidence and reducing the isolation associated with a business. As you, your organization, and your growth ambitions grow, your networks should too. They should reveal the broader entrepreneurial ecosystems, composed of several diverse stakeholders, including men.

Do not imagine big; think more splendidly.

Attitude and expectations matter when creating a perspective of what’s possible (i.e., growth ambitions). Still, they can also act as unconscious limitations, decreasing what’s possible, particularly when we focus on our issues and problems and let impostor syndrome get hold. Regarding growth ambitions, try to let go of preconceived notions and not imagine big but think bigger. Once you begin to practice increasing your expectations, that which you see as you can become probable. Simply put, do not be afraid of big things.


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