Apps for businesses: Should you opt for mobile or web?

Your choice between mobile or web will largely be dictated by what you want to accomplish. PHOTO | FILE

Since tablets and smartphones have grown in popularity of for businesses, the development of digital apps is now a global trend. An increase in app use drives this trend. On average, smartphone users utilize ten apps per day, and they use 30 apps per month.

There are two kinds of apps: mobile and web apps. Mobile apps permit users to exchange information, goods, and services with an even larger audience. If you’re not sure the best option for your company, This article will help you understand the difference between the two.

First, let’s delve into mobile apps. The Apple App Store currently has 1.96 million apps available to download, whereas the Google Play Store has 2.87 million apps. They can be downloaded and installed using a marketplace or storefront similar to Google Play or the App Store.

Mobile apps are available and running on tablets or phones. They may also have access to features of the device such as swiping between screens, facial recognition, location tracking, and even the camera.

Mobile apps also allow users to provide notifications, promote new products and even share information. Since they don’t require access to the internet, they’re simple to download and use, and they are accessible if the web isn’t working. A downside is that mobile apps have to be compatible with Android or iOS to work on different phones.

Web-based application for businesses

Every subject comes with a myriad of apps for mobile users to pick from. Popular apps include Airbnb, Bolt, and Uber in the travel industry. We have some of the most popular apps in eCommerce like Amazon, Jumia, and Kilimall. The entertainment sector is inundated with mobile apps, led by Netflix and Instagram.


Web applications, however, are often misunderstood with mobile apps since they look and feel exactly like their mobile counterparts. But, there are notable differences in their capabilities and accessibility.

One of the main differences is that web-based apps can be accessed through the internet browser. If you don’t have an internet connection, you’ll often not be able to access the web application, or the app’s functionality is restricted.

Apps designed for the web are more affordable than those developed for mobile phones. Web-based apps can be easily updated and searchable with Google or other major search engines. Additionally, they are simple to integrate with QR codes and text messaging features. In contrast to mobile apps, web applications are limited to the parts of devices and are unable to access certain functions.

At the final point, your decision between web and mobile will be primarily determined by the goals you wish to achieve. The mobile application is more efficient than a web-based app if you plan to set up features linked to native device capabilities, such as GPS camera, click-to-call, or scanners.

If you’re looking to conduct public relations, a mobile-friendly website is a better choice since it extends the reach of your website, reaching large numbers of users. In addition, if you need money, the web application could be your best choice.

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